Understand and build your business
Whether you're starting something new or developing an existing business, Catalyst helps you define your business model, explore your market and turn your thinking into a clearer strategy.
A clearer picture of your business.
From your first idea to your next stage of growth, Catalyst brings your business thinking, research and strategy together in one place.
Define Your Business Model
Turn your business thinking into a structured model. Catalyst guides you through the key elements of your business, from customers and value propositions to revenue streams, costs and activities. Work through simple questions, build at your own pace and create a foundation you can revisit and refine.
Research Your Business
Explore your industry, customers, competitors, pricing and market opportunities with AI-powered research. Go beyond assumptions, uncover useful insights and identify potential challenges that could influence your business decisions.
Refine Your Strategy
Your business model is never set in stone. Use insights from your research to revisit assumptions, explore opportunities and strengthen your approach. Catalyst helps you bring your thinking together into a clearer strategy as your business evolves.
From business thinking to business strategy.
Catalyst gives you a structured way to explore your business, understand its potential and make more informed decisions. One step at a time.
Start with Your Business
Describe your business idea, existing business or new opportunity. Catalyst helps you establish a starting point for developing your business model.
Build Your Business Model
Work through guided questions to define the important parts of your business, including who you serve, what you offer and how your business operates.
Explore the Research
Access AI-powered research relevant to your business. Explore your industry, competitors, customers, pricing and potential opportunities.
Refine and Develop
Use what you've learned to revisit your business model, challenge your assumptions and continue developing your strategy.
Meet your new business-building companion.
Catalyst brings guided business modelling, AI-powered research and strategic thinking into one connected experience. Explore how it helps you move from an initial description to a clearer understanding of your business.
Describe your business or idea
Build your business model
Explore AI-powered research
Refine your strategy
Your business model is just the beginning.
We're developing more ways to put your business context to work, including structured business plan outputs, development briefs and practical tools to help you move from planning to action.
